Most web designers won't give you real numbers. Here are actual price ranges for professionally built websites in Ireland in 2026 - and what drives costs up or down.
It's the question every business owner wants answered before they pick up the phone. And it's the question most web designers dodge with "it depends" before sending over a proposal that tells you nothing until you've already spent an hour on a discovery call.
I'm going to give you actual numbers. Real ranges, honest context and a clear explanation of what drives costs up or down. Because the best thing I can do for you - and for my own time - is make sure you come to a conversation already knowing what to expect.
A professionally built website for a small to medium Irish business in 2026 costs between £1,500 and £8,000 depending on scope. Here's what that range actually means in practice.
Wix, Squarespace, a WordPress template. You build it yourself. The platform costs are low and you can get something live quickly. This works for very early-stage businesses that need a placeholder presence while they validate an idea, or for sole traders who genuinely only need a single page with contact details.
The honest trade-off: you get exactly what the template allows. No design differentiation. Limited SEO control. You'll spend more time than you expect on something that still looks generic. If you're still here in two years and the business has grown, you'll rebuild it anyway.
A freelancer or junior designer building something relatively straightforward. Usually template-based with some customisation. Fine for a simple brochure site with five or fewer pages and no complex functionality.
The honest trade-off: you're not getting deep strategic thinking about conversion, SEO or your specific business. You're getting execution of a brief. That's fine if your brief is genuinely simple. It becomes a problem if you're expecting a site that ranks and generates enquiries.
This is where most established small and medium businesses in Ireland should be looking. A properly designed, custom-built website on a modern platform like Webflow. Designed to reflect your brand specifically, built with SEO foundations in place, mobile-optimised and fast.
At Objektiv Studio, my starting point is £1,500 for a focused brochure site and projects typically land between £2,000 and £3,500 for hospitality, wellness and professional services businesses. That covers discovery, design, Webflow development, SEO setup and handover training so you can manage updates yourself.
This is the range where a website starts genuinely working as a business asset rather than a digital brochure.
Projects at this level include full brand identity work alongside the website build, CMS-heavy sites with custom content structures, e-commerce functionality, complex booking systems or API integrations, and multi-page builds for larger businesses with more content and more stakeholders.
For clients who need both brand and website from scratch - a logo, colour system, typography, guidelines and a complete Webflow build - budget from £4,000 upwards. These are the projects where the investment returns the most, because the strategic work is done once and applied across everything you produce going forward.
More pages means more design, more content decisions and more development time. A five-page site and a fifteen-page site are genuinely different scopes of work.
If you need a blog, a portfolio, a menu system, an events feed or any content that updates regularly, a CMS needs to be built and structured properly. This adds time and complexity but pays for itself quickly in how easy updates become.
Booking systems, payment gateways, CRM connections, third-party APIs. Each integration requires configuration, testing and often custom development. The more of these you need, the more complex the build.
If you need a logo, colour palette and brand direction created from scratch alongside the site, that's a separate body of work on top of the web build. It's worth doing properly - a website built on a weak brand foundation looks it.
A website is only as good as the content that goes into it. If you need copywriting or photography sourced or produced, that adds to the overall project cost. Coming to a project with strong photography and a clear idea of your content will save you money and produce a better result.
Beyond the build cost, a Webflow site on a CMS plan runs at around £23 per month. That covers hosting, security, SSL, CDN delivery and automatic sitemap updates. No separate hosting bills. No server management. No plugin updates breaking things at 2am.
If you want ongoing support - content updates, new pages, fresh creative, SEO work - a monthly retainer from £500 gives you priority access without day-rate surprises. A lot of my clients find this is the most efficient way to keep their site working hard consistently rather than doing a big update once a year.
The right question isn't "how much does a website cost" - it's "what is a website worth to my business?"
If your website generates one additional client a month who spends £500, it has paid for itself inside six months. If it generates three enquiries a week that convert at 30%, you're looking at a return that makes the build cost look trivial within a year.
The businesses that treat their website as a cost look for the cheapest option. The businesses that treat it as an investment look for the highest return. Those are very different conversations - and they produce very different results.
If you want a fixed quote with no hidden fees for your specific project, get in touch. Tell me what you need and I'll tell you exactly what it costs and how long it takes.
Honest writing on web design, local SEO, AI search and building a digital presence that earns its keep. All the stuff businesses actually need to know in 2026.
Book a discovery call and let's map out exactly what you need, how long it takes and what it costs. No sales pitch, no pressure - just honest advice about building something that moves your business forward. We're currently taking on new projects.
